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HANDICRAFTS AND COTTAGE INDUSTRIES A guide to export marketing for developing countries

Textbook on export marketing for handicrafts and cottage industries in developing countries. Defines basic concepts, assesses the export trade and reviews requirements in regard to institutionnal and policy framework, training requirements, financing, raw materials and other inputs; discusses market creation, export, marketing strategies, export packaging; reviews the experience of India, the Philippines and Thailand.

Auteur / Editeur : ITC

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